If you’re a small business owner, you know how important it is to get your name out there. Local SEO can help you do just that. But what is local SEO? In short, it is a set of practices implemented on your website and online profiles that make it easier for people in your area to find your business when they’re searching for the products or services you offer.
Here’s an example: Let’s say you own a florist shop in Seattle. You’ve optimized your website for local SEO by claiming and verifying your Google My Business listing, ensuring that your NAP (name, address, phone number) information is consistent across the web, and building citations on relevant local directories. When someone in Seattle searches for “local florist shops,” your business is more likely to appear in the results because you’ve made it easier for Google to understand that your business serves the Seattle area.
There are many benefits of optimizing for local SEO. Perhaps the most obvious is increased visibility in search results, which can lead to more website visitors and ultimately more customers through the door. But there are other benefits as well, such as improved click-through rates (CTRs), increased brand awareness, and higher conversion rates.
If you’re ready to get started with local SEO but aren’t sure where to begin, check out our blog post on the subject for some tips.
Local SEO can be a game changer for small businesses. By optimizing your website and online presence for local search, you can increase visibility in search results, get more clicks and traffic to your site, and boost conversions. If you’re not sure where to start, our blog post on the subject can help point you in the right direction.