Understanding Meta Keywords: What Are They and How Do They Affect SEO?
When it comes to SEO, every website owner wants to ensure their pages rank high in search engine results pages (SERPs). After all, the higher the ranking, the better chances of getting more traffic to their site. In this regard, understanding meta keywords plays a critical role. In this blog post, we’ll explore what they are, their importance, how they work in search engine algorithms, and their impact on SEO.
What Are Meta Keywords?
They are a type of meta tag code that appears within the head section of an HTML document on the website. They provide a few words or phrases that describe what the web page is about. This information is used by search engines to assess and determine the relevance of the page for the users’ search queries.
Importance of Meta Keywords
While it’s debatable, some webmasters and SEOs still believe that using them is valuable for SEO. For instance, a few search engines like Bing still consider these keywords as one of the ranking factors in their algorithms. However, it’s worth considering that the entire search engine optimization process goes beyond meta keywords only; all website optimization elements like content, user experience, and inbound links must be optimized.
Industrial Best Practices
Meta keywords should represent no more than 2-3 words or a phrase. Webmasters and SEOs should strategically choose the most relevant keywords to the content on the webpage.
In describing any page’s content, you should avoid using irrelevant or overused keywords. Google considers packing meta tags with excessive keywords as spamming, which can result in a website being blacklisted.
The Future of These Keywords in SEO
As of this writing, the industry sees no major impact of using meta keywords for SEO. Over the years, search algorithm updates, like Google’s Panda and Hummingbird, have rendered them obsolete. These algorithms have been better equipped to scrape content and make Keyword decisions 2 fast for human inputs
In summary, meta keywords might not be as significant for SEO as they once were, but that doesn’t necessarily mean they have no relevance to website optimization. At their core, they’re still an essential part of HTML, and when used correctly, they can help search engines better understand a webpage’s nuances and context. Our advice for web developers and SEOs is to ideally use these keywords, but there is no need to place too much emphasis on them. In search engine optimization, there are no one-size-fits-all solutions, and it’s often about using the best practices that fit the strategies that work best for different sites.