Nofollow Links

Understanding Nofollow Link: What It Is and Why It Matters

Search engine optimization (SEO) is a critical aspect of any online marketing strategy. One of the key factors that search engines use to determine website rankings is the number and quality of links pointing to it. However, not all links are created equal, and not all links are meant to pass on “equity” or ranking power to other pages.

Nofollow links are one such example. In this post, we’ll take a closer look at what nofollow links are, why they matter, and how to use them to your advantage.

What are nofollow links?

Nofollow links are HTML links that instruct search engine bots not to follow the link or pass on any authority or link equity. They are distinguished from dofollow links, which are allowed to pass on link equity. This means that adding a nofollow attribute to a link will prevent it from being counted as a “vote” for the linked-to page’s ranking power.

Why do nofollow links matter?

While nofollow links don’t directly contribute to search engine rankings, they can still be valuable in other ways. For example, if you are guest posting on someone else’s site and want to include a link back to your own site, you may want to add a nofollow attribute to the link. This tells search engines that you are not trying to manipulate your ranking and helps to avoid penalties for link schemes.

Additionally, nofollow links can still drive traffic to your website and increase brand awareness, especially if they are placed on a high-traffic site or social media platform. In some cases, they can even indirectly improve your SEO by driving more engagement and social signals.

How to use nofollow links effectively?

Here are some tips to help you use nofollow link effectively:

  • Use nofollow link when linking to affiliate or sponsored content*
  • Add nofollow link to user-generated content, such as comment sections or forums
  • Use nofollow link when linking to low-quality or spammy sites
  • Add nofollow link to paid press releases or advertising campaigns
  • Use nofollow link sparingly and strategically. Save them for situations where they’ll be most beneficial

Is it always necessary to use nofollow link?

While nofollow links can be beneficial, they’re not always necessary. For example, if you’re linking to high-quality, relevant content on another site that you genuinely believe would be useful to your audience, there’s no need to add a nofollow attribute.

Google’s algorithm is sophisticated enough to recognize when a link is designed to manipulate search engine rankings and when it’s a genuinely useful resource for readers. If you’re following best practices for SEO and providing value to your audience, nofollow links won’t harm your site’s rankings.


Nofollow links might not directly improve your search engine rankings, but they are a crucial part of any well-rounded online marketing strategy. By using them correctly, you can avoid penalties and build your brand authority while still driving traffic and engagement to your website. Remember to use nofollow link sparingly and strategically, and always prioritize high-quality content and user experience.

Table of Contents

Top Of Funnel Marketing

Understanding Top of Funnel Marketing: A Comprehensive Guide Top of funnel marketing, also known as TOFU marketing, is a crucial

Cost Per Thousand (CPM)

Understanding Cost Per Thousand in Digital Marketing In today’s digital age, advertising has shifted from traditional advertising methods like billboards,

Facebook Live

The Importance of Facebook Live for Your Business Social media has become an integral part of any business marketing strategy


Other topics you may be interested in

Digital Marketing Campaigns

Understanding Digital Marketing Campaigns – A Beginner’s Guide The world has moved online, and so has marketing. Businesses are now focusing more on digital marketing

Email Marketing

The Power of Email Marketing: Definition and Importance In the world of digital marketing, a powerful tool to grab the attention of your target audience

Bounce Rate

Bounce Rate

Understanding Bounce Rate and How to Lower It for Your Website In the world of digital marketing, it’s essential to understand the metrics that measure

web development-sketch icon

Web Design

Contact us today for all your web design needs.


Web Development

We take great care in overseeing that the web development process.


Content Marketing

Our content marketing services are wide ranging.


Local SEO

We provide high quality services of Local SEO. It’s include irectory submission.


Conversion rate optimization

We provide high-quality services for conversion rate optimization.


Keyword research

We use a variety of keyword research tools to provide you with the best service.



We can help you with marketing methods.



We provide high-quality services of Search Engine Optimization.



We provide high-quality services in SEO, Link building, and content marketing.


Social media marketing

Leave your social media marketing campaign in our hands.