Nofollow Links

Understanding Nofollow Link: What It Is and Why It Matters

Search engine optimization (SEO) is a critical aspect of any online marketing strategy. One of the key factors that search engines use to determine website rankings is the number and quality of links pointing to it. However, not all links are created equal, and not all links are meant to pass on “equity” or ranking power to other pages.

Nofollow links are one such example. In this post, we’ll take a closer look at what nofollow links are, why they matter, and how to use them to your advantage.

What are nofollow links?

Nofollow links are HTML links that instruct search engine bots not to follow the link or pass on any authority or link equity. They are distinguished from dofollow links, which are allowed to pass on link equity. This means that adding a nofollow attribute to a link will prevent it from being counted as a “vote” for the linked-to page’s ranking power.

Why do nofollow links matter?

While nofollow links don’t directly contribute to search engine rankings, they can still be valuable in other ways. For example, if you are guest posting on someone else’s site and want to include a link back to your own site, you may want to add a nofollow attribute to the link. This tells search engines that you are not trying to manipulate your ranking and helps to avoid penalties for link schemes.

Additionally, nofollow links can still drive traffic to your website and increase brand awareness, especially if they are placed on a high-traffic site or social media platform. In some cases, they can even indirectly improve your SEO by driving more engagement and social signals.

How to use nofollow links effectively?

Here are some tips to help you use nofollow link effectively:

  • Use nofollow link when linking to affiliate or sponsored content*
  • Add nofollow link to user-generated content, such as comment sections or forums
  • Use nofollow link when linking to low-quality or spammy sites
  • Add nofollow link to paid press releases or advertising campaigns
  • Use nofollow link sparingly and strategically. Save them for situations where they’ll be most beneficial

Is it always necessary to use nofollow link?

While nofollow links can be beneficial, they’re not always necessary. For example, if you’re linking to high-quality, relevant content on another site that you genuinely believe would be useful to your audience, there’s no need to add a nofollow attribute.

Google’s algorithm is sophisticated enough to recognize when a link is designed to manipulate search engine rankings and when it’s a genuinely useful resource for readers. If you’re following best practices for SEO and providing value to your audience, nofollow links won’t harm your site’s rankings.


Nofollow links might not directly improve your search engine rankings, but they are a crucial part of any well-rounded online marketing strategy. By using them correctly, you can avoid penalties and build your brand authority while still driving traffic and engagement to your website. Remember to use nofollow link sparingly and strategically, and always prioritize high-quality content and user experience.

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