Setting up a website may already be somewhat perplexing for you if you have little idea about website design and search engine optimization. However, even if you had, it is not enough to simply design a site and put it up online. It takes much more than that to ensure that that website will do its job, that is, inspire visitors to perform an action while visiting and browsing it.
Indeed, many people fail to appreciate the importance of not just attracting visitors to go on their website. That is important, and one definitely needs to invest in online marketing and advertising methods in order to get as many visitors to the site as possible. However, those visitors cannot only land on the homepage, and spend a couple of seconds there, and just leave.
You want those visitors to spend as much time as possible on your site. This includes having them browse through your various pages, products, and services listings, sign up for a newsletter, read a couple of articles, or fill in the contact us form so as to request a quote for more information.
This is what web analytics conversion optimization is all about. And it is indeed a very important aspect of your internet marketing campaign. As much as possible you should aim for a high percentage of site visitors to become actual customers by making a purchase on the site. This is referred to as CRO in short.
Conversion Rate Optimization
Bremic Digital Services can take care of your conversion rate optimization. We do not only specialize in website design, but go all the way through search engine optimization, content marketing, and CRO too, among various other internet marketing services. We believe that for real success in this line of business you need to be thorough and take care of all of these various aspects. You might think that they are not that important and that it is enough to focus on one or two of them. But in reality, all of these factors complement one another, and we do our best to help you attain the best possible results from each and every one of them. This is how you can excel in your internet marketing campaign.
The key to a good conversion rate optimization is to get as many qualified leads as possible. The conversion rate is calculated by dividing the number of conversions by the number of site visitors you get, and then multiply this by 100 so as to get a percentage figure. We aim to have this percentage to be as high as possible, and so we will be striving to enhance your website in every possible way in order to boost these conversions. A high conversion rate means that you have a well designed site, that is formatted nicely and effectively. Your target audience is finding your site appealing and they are happy to browse through it and take action, which in many cases includes affecting a purchase.
The process of optimizing your site for more conversions will basically allow you to increase your revenue and sales. You will be getting more value from your leads and customers, and in the long run, this will lead your business to be more successful, both in terms of growth as well as profits.
According to studies the best ways to increase conversion rate optimization is by focusing on three key areas:
- The Homepage – this is where you will be making the first impression on your visitors and potential customers. Unless they are attracted by the homepage, they are not going to feel inclined to go any further and will simply leave the site. So the homepage needs to be very nicely designed and formatted so as to make a good first impression and encourage visitors to move further on and perform an action. This is just like having a nice shop window which encourages passers-by to enter a shop and buy something. Some key ways to improve the effectiveness of the homepage include a signup button, key product or service information, and including a chatbot.
- Pricing page – most visitors will be looking for pricing information if they are interested to make a purchase. So you need to make sure that the product or service features along with the respective prices are clearly presented. It is also a good idea to include a section where visitors can easily find a contact form where they can request more pricing details or a quote.
- Blog – blogging is a key way of increasing CRO. In this case, you will be focusing on the content. Such content is helpful and informative. Customers greatly appreciate the guidance and key details about a product or service, or how these can be used to improve their life or solve a problem they could have. The more value you provide to them, the better the conversion rate will be.
The team at Bremic Digital Services is committed to utilizing different ways and means so as to formulate an effective strategy for your business website. We will devise a plan that will include different conversion rate optimization marketing strategies. We will test these and implement them in the best possible manner so as to increase the CRO as much as possible.
For more information about our services, feel free to get in touch. We are here to help you make your website the best opportunity to attract more customers and increase your sales and profits within a short period of time.