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Understanding Infinite Scrolling: Everything You Need to Know Have you ever found yourself endlessly scrolling through your Facebook timeline, Twitter feed, or other social media platform without even realizing how much time has flown by? If so, you’re experiencing infinite scrolling – a feature that has become increasingly popular over the years. This feature makes it easy to explore more
A Comprehensive Guide to Understanding the New Instagram Feature With over one billion active monthly users, Instagram is one of the most popular social media platforms available today. It’s a platform that continuously evolves to add new features and functionalities. Instagram TV, also known as IGTV, is one such feature launched by Instagram in June 2018. In this blog, we
Understanding Instagram Stories – More Than Just a Picture or Video Social media continues to evolve, and with each day comes a new way to share and connect with others. One such feature that has garnered a lot of attention on Instagram is Instagram Stories. Although initially launched as a way to compete with Snapchat, Stories has evolved to be
Instagram Advertising: What It Is, How It Works, and Why You Need It In this day and age of social media, Instagram has become one of the most popular and powerful platforms for marketers to showcase their products or services. With over one billion active users, Instagram offers a vast opportunity for businesses to reach targeted audiences. However, organic reach
Understanding Impression Share in PPC Advertising If you’re running a PPC (Pay-Per-Click) advertising campaign, it’s important to know how your ads are performing. One of the key metrics that you should keep track of is impression share. It is a term used in the world of PPC advertising that represents the percentage of times your ad is shown to potential
Understanding Impression in PPC Advertising When it comes to Pay Per Click (PPC) advertising, there are a lot of terminologies that advertisers need to understand. One of the most important terminologies used in PPC advertising is ‘impression’. Impressions represent the number of times an advertiser’s PPC ad was displayed to the target audience. In this blog post, we’ll define them
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