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Conversion rate optimization (CRO) is the process of increasing the percentage of visitors to a website who take a desired action.
If you’re a small business owner, you know how important it is to get your name out there. Local SEO can help you do just that. But what is local SEO? In short, it is a set of practices implemented on your website and online profiles that make it easier for people in your area to find your business when
You’ve probably heard the term “digital marketing” before, but what does it actually mean? Digital marketing is the process of using online channels to promote and sell products or services. This can be done through a variety of means, including SEO, content marketing, social media, and email marketing. Digital marketing is important because it allows businesses to reach a wider
As a business owner, you know that content is important. After all, without quality content, you wouldn’t be able to attract visitors to your website or convince them to buy your products or services. But what you might not realize is that creating and using a content calendar can help you in your quest to produce great content. Here’s a
You may have heard the term “web design” before, but what does it actually mean? In short, web design is the process of creating and coding a website. This can include anything from the layout and structure of the site to the colors and fonts used. Web design also encompasses more than just aesthetics. It also includes things like search engine
If you’re reading this, chances are you’re familiar with the term “content marketing.” But what is it, really? And why should your business be doing it? In a nutshell, content marketing is the creation and distribution of high-quality, valuable content that is relevant to your target audience with the goal of attracting new customers and retaining existing ones. It’s important
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Creating and distributing valuable content to attract and retain customers.
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