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Web Accessibility

The importance of web accessibility in modern-day Design In the digital age, a website is the face of your business in the online world. With millions of people accessing the internet every day, it is crucial that your website caters to everyone, including those with hearing or visibility impairments. This is what makes web accessibility a big deal in modern-day

Anchor Text

What is Anchor Text? A Complete Guide to Optimizing Links for SEO If you’ve been working on SEO or building links to your website, you’ve probably encountered the term “anchor text.” But what exactly is it, and why does it matter so much for your search rankings? Let’s dive into everything you need to know about this essential SEO element

Alt Text – Alternative Text

Understanding the Importance of Alt Text As the internet becomes a common medium of communication, our world is becoming increasingly digital. This shift towards digital communication has provided us with numerous benefits; however, it has also revealed some important accessibility issues. One such issue is that not all people using the internet have the same level of vision. This is

A/B Testing

Understanding the Ins and Outs of A/B Testing In the ever-evolving digital marketing landscape, A/B testing has become a critical component of website optimization. A/B testing, also known as split testing, is a simple method that involves comparing webpage changes and existing content to determine which is most effective. It’s a randomized experiment with two variables – the control and

Accessibility

The Importance of Web Accessibility in 2021: A Complete Guide to Designing Accessible Websites In this age of technology, web accessibility has become an increasingly important topic. Accessible design means that people with visual, hearing, and physical disabilities can access and navigate a website with ease. It’s not only a matter of inclusivity but also a legal requirement for businesses.

Ad Extensions
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Ad Extensions

Maximizing Results with Ad Extensions in Google AdWords As a business owner or a marketer, you understand how important it is to create effective advertising campaigns that drive meaningful results. One of the key ways to enhance your Google AdWords campaigns is by using ad extensions. In today’s blog, we’ll discuss how ad extensions can improve the visibility of your

Average Position
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Average Position

Understanding Average Position in Google AdWords If you’re running Google AdWords campaigns, you’ve probably come across the term ‘average position‘ on your dashboard. But do you know what it means and how it impacts your ads? In simple terms, average position refers to the order of your ad in the search engine results page (SERP) compared to other ads. The

Affiliate Marketing
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Affiliate Marketing

Affiliate marketing is a smart and innovative way of marketing that has caught the attention of many online entrepreneurs.

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SEO

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SERM

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Digital Marketing & Growth Services

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Content Marketing

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Social Media Marketing & Optimization

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Search Engine Marketing (SEM)

Using paid ads to appear at the top of search results and drive targeted traffic.

Conversion Rate Optimization (CRO)

Enhancing website performance to turn more visitors into customers.